PhoolPhisher is a web-based service dedicated to helping people protect their loved ones from online scams, phishing attempts, and digital deception. We track real scam examples, publish clear explanations of how they work, and teach readers how to recognize the warning signs before it’s too late. Our mission is to make scam awareness simple, accessible, and even a little entertaining — because staying safe online shouldn’t require being a cybersecurity expert.
We started PhoolPhisher as three dads from Redondo Beach who kept seeing the same thing: our kids, parents, and neighbors being targeted by increasingly clever scams. Every week brought a new trick, a new text, a new “official” email that wasn’t what it seemed. Rather than just complain about it, we decided to do something useful — harness simple technology to fight back. We built a website that exposes these scams, explains them clearly, and helps families educate one another before anyone falls victim.
We’re not a tech giant or a government agency — just three dads who care deeply about protecting the people we love. Our mission is to help families stay one step ahead of online deception through honesty, humor, and practical insight.
I earned my MBA from Vanderbilt University and have spent over a decade in brand marketing, working with companies ranging from consumer goods leaders like Kimberly-Clark to entertainment media companies like Twentieth Century Fox.
In 2007, I founded Great Work Perks, LLC, an online employee perks platform that grew to serve more than 3,000 companies and over 2 million employees. After selling the company in 2022, I shifted my focus to helping early-stage startups that make a meaningful difference in the world.
I’m an independent filmmaker who began my career in the software industry, rising to Director of Product Strategy at a small startup before leaving to pursue filmmaking full-time.
Every month or so, my retired parents call to ask whether an email they’ve received is real or a scam. And now, with kids who are increasingly exploring their own independence online, I’ve realized it’s impossible to monitor every interaction they have with the outside world. I see PhoolPhisher as a way to combine my experience in media and technology to help educate my kids, my parents, and others like them on how to protect themselves in today’s digital world.
With over 20 years of experience in the tech industry, I have deep expertise spanning engineering, product, and business development. My career has taken me from early-stage product creation in Silicon Valley to scaling platforms like YouTube and Android to billions of users.
Fundamentally, I am driven by impact. As a parent and a child of aging parents, my mission is to ensure the digital world is safe for our children to thrive in and accessible for the older generation to navigate. My ultimate goal is to build trust in technology at scale.